Privacy Policy

Last updated:

Introduction

At Backprforce, we are committed to protecting your privacy and handling your personal data with care and respect. This Privacy Policy explains how we collect, use, store, and protect your information when you use our personalized style selection services. We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Information We Collect

We collect information that you provide directly to us when you:

  • Book a consultation or use our services
  • Contact us through our website or email
  • Subscribe to our newsletter or communications
  • Participate in surveys or promotions

This information may include your name, email address, phone number, mailing address, and details about your style preferences and wardrobe.

We may also automatically collect technical data when you visit our website, such as IP address, browser type, device information, and pages visited.

How We Use Your Information

We use the information we collect to:

  • Provide personalized style consultations and wardrobe analysis services
  • Communicate with you about your appointments and inquiries
  • Send you relevant style tips and updates (with your consent)
  • Improve our services and customer experience
  • Process payments and maintain records

Legal Basis for Processing

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), we process your personal information where:

  • You have given consent
  • Processing is necessary to provide our services or perform a contract with you
  • We have a legitimate interest that is not overridden by your privacy interests
  • We are required or authorised by Australian law

Disclosure and Sharing of Information

We do not sell, trade, or rent your personal data to third parties. We may share your information only in the following circumstances:

  • With your explicit consent
  • To comply with legal obligations or lawful requests
  • With service providers who assist us in operating our business (under strict confidentiality agreements)
  • Where required or permitted under the Privacy Act 1988 (Cth)

Data Protection

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Your information is stored securely and access is limited to authorized personnel only.

Your Rights and Choices

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data
  • Withdraw consent for data processing at any time
  • Object to processing of your data for marketing purposes
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached the APPs

International Data Transfer

Your information may be stored or processed in Australia. Where we use service providers located overseas (for example, for cloud hosting or analytics), we take steps to ensure your information is protected in line with the Privacy Act 1988 (Cth) and the APPs, including through contractual safeguards where appropriate.

Data Retention

We keep your personal information only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer need your information, we will securely delete or de-identify it in accordance with our retention procedures and the APPs.

Children's Privacy

Our services are not directed at individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us and we will take steps to delete it.

Third-Party Services

Our website and services may use the following third-party services, which may collect or process data as described in their own policies:

  • Google Ads (Conversion tracking): We may use Google Ads to measure the effectiveness of our advertising. Conversion tracking may place cookies and collect data about your interactions with our ads and site.
  • Google Ads (Remarketing): We may use remarketing to show you relevant ads after you visit our site. This may involve cookies and similar technologies.
  • Google Analytics: We use Google Analytics to understand how visitors use our website. This may include IP address, pages viewed, and similar usage data.
  • Google Maps API: If we display maps, Google Maps may collect information related to your use of the map feature in accordance with Google's privacy policy.

You can manage your preferences for these services via your browser settings and our cookie banner, and by reviewing Google's privacy and advertising settings.

Use of Cookies

Our website uses cookies and similar technologies to improve your experience, remember preferences, and analyse traffic. For details on the types of cookies we use and how to manage them, please see our Cookies Policy.

Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last updated" date.

Contact Information

If you have any questions about this Privacy Policy or our data practices, or to exercise your rights under the Privacy Act 1988 (Cth) and the APPs, please contact us at:

Email: help-centerAsk-@backprforce.world
Phone: +61 456 728 611
Address: 11/50 James St, Burleigh Heads QLD 4220, Australia